:root {
  --ink: #090909;
  --paper: #f0efe9;
  --muted: #a6a39a;
  --accent: #a9db18;
  --line-dark: rgba(9, 9, 9, 0.18);
  --line-light: rgba(240, 239, 233, 0.22);
  --page-x: clamp(1rem, 3vw, 3rem);
  --section-y: clamp(5rem, 10vw, 10rem);
  --radius: clamp(1rem, 2vw, 1.75rem);
  --display: Arial, Helvetica, sans-serif;
  --body: Arial, Helvetica, sans-serif;
  --mono: "Courier New", monospace;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  background: var(--ink);
}

body {
  margin: 0;
  min-width: 320px;
  overflow-x: clip;
  background: var(--ink);
  color: var(--paper);
  font-family: var(--body);
}

img,
svg {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

p,
h1,
h2,
h3,
figure {
  margin: 0;
}

h1,
h2,
h3 {
  font-family: var(--display);
  font-weight: 500;
  letter-spacing: -0.065em;
  text-wrap: balance;
}

p {
  text-wrap: pretty;
}

.skip-link {
  position: fixed;
  z-index: 100;
  top: -5rem;
  left: 1rem;
  padding: 0.8rem 1rem;
  background: var(--paper);
  color: var(--ink);
}

.skip-link:focus {
  top: 1rem;
}

.site-header {
  position: fixed;
  z-index: 50;
  inset: 0 0 auto;
  height: 5.25rem;
  padding-inline: var(--page-x);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  background: rgba(9, 9, 9, 0.9);
  border-bottom: 1px solid rgba(240, 239, 233, 0.13);
  backdrop-filter: blur(16px);
}

.brand {
  width: clamp(6rem, 8vw, 7.25rem);
  flex: 0 0 auto;
}

.header-cta,
.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.45rem;
  border-radius: 999px;
  font: 500 0.7rem/1 var(--mono);
  letter-spacing: 0.06em;
  text-transform: uppercase;
  transition: transform 0.2s ease, background 0.2s ease, color 0.2s ease;
}

.header-cta {
  padding: 0.8rem 1rem;
  border: 1px solid rgba(240, 239, 233, 0.5);
}

.header-cta:hover,
.header-cta:focus-visible {
  background: var(--paper);
  color: var(--ink);
}

.header-cta-short {
  display: none;
}

.hero {
  position: relative;
  min-height: 100svh;
  padding: clamp(8rem, 16vh, 11rem) var(--page-x) 1.5rem;
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(18rem, 0.82fr);
  grid-template-rows: 1fr auto;
  gap: clamp(2rem, 5vw, 6rem);
  isolation: isolate;
  overflow: hidden;
}

.hero::before {
  content: "";
  position: absolute;
  inset: 0;
  z-index: -2;
  background:
    radial-gradient(circle at 78% 26%, rgba(169, 219, 24, 0.23), transparent 24%),
    linear-gradient(125deg, #111 0%, #090909 62%, #171717 100%);
}

.hero::after {
  content: "";
  position: absolute;
  z-index: -1;
  width: min(70vw, 60rem);
  aspect-ratio: 1;
  left: -26vw;
  top: -30vw;
  border: clamp(1.6rem, 3vw, 3rem) solid rgba(169, 219, 24, 0.16);
  border-radius: 50%;
  transform: rotate(-24deg);
}

.hero-logo {
    display: block;
    width: auto;
    height: clamp(550px, 70vh, 1100px);
    max-width: 100%;
}

.hero-copy {
  align-self: center;
  min-width: 0;

  display: flex;
  flex-direction: column;
  align-items: center;   /* Logo + Text zentrieren */
}

.hero h1 {
  margin: 0;
  line-height: 1;
}

.hero-lead {
  margin-top: 2rem;
  max-width: 32rem;

  text-align: center;
  font-size: clamp(1.2rem, 1.8vw, 2rem);
  line-height: 1.2;
}

.hero-media {
  align-self: center;
  width: 100%;
  min-width: 0;
  height: min(90vh, 50rem);
  overflow: hidden;
  border-radius: var(--radius);
  box-shadow: 0 2rem 5rem rgba(0, 0, 0, 0.28);
}

.hero-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.scroll-hint {
  grid-column: 1 / -1;
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  padding-top: 0.9rem;
  border-top: 1px solid var(--line-light);
  font: 500 0.66rem/1 var(--mono);
  letter-spacing: 0.07em;
  text-transform: uppercase;
}

.section {
  position: relative;
  padding: var(--section-y) var(--page-x);
}

.section-light {
  background: var(--paper);
  color: var(--ink);
}

.section-dark {
  background: #171717;
  color: var(--paper);
}

.section-meta {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  padding-top: 0.85rem;
  border-top: 1px solid currentColor;
  opacity: 0.55;
  font: 500 0.66rem/1 var(--mono);
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

.moments-layout {
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(18rem, 0.9fr);
  gap: clamp(3rem, 8vw, 9rem);
  align-items: start;
  margin-top: clamp(4rem, 9vw, 9rem);
}

.moments h2 {
  font-size: clamp(3.4rem, 7.2vw, 8.5rem);
  line-height: 0.86;
}

.text-stack {
  display: grid;
  gap: 1.25rem;
  font-size: clamp(1.05rem, 1.5vw, 1.45rem);
  line-height: 1.25;
}

.text-stack-large {
  padding-top: 0.6rem;
}

.text-stack-large p {
  padding-bottom: 1.25rem;
  border-bottom: 1px solid var(--line-dark);
}

.moments-statement {
  grid-column: 1 / -1;
  margin-top: clamp(1rem, 3vw, 3rem);
  padding-top: clamp(1.5rem, 3vw, 3rem);
  font-size: clamp(2.8rem, 6.5vw, 7.5rem);
  line-height: 0.84;
  letter-spacing: -0.065em;
  text-align: right;
}

.product {
  min-height: 100svh;
  display: grid;
  grid-template-columns: minmax(16rem, 0.75fr) minmax(0, 1.25fr);
  gap: clamp(2rem, 6vw, 7rem);
  background: var(--accent);
  color: var(--ink);
  overflow: hidden;
}

.product-pattern {
  align-self: center;
  display: flex;
  flex-direction: column;
  font: 700 clamp(4rem, 8vw, 9rem)/0.72 var(--display);
  letter-spacing: -0.09em;
  transform: rotate(-10deg) translateX(5%);
  opacity: 0.9;
  user-select: none;
}

.product-pattern span:nth-child(even) {
  padding-left: 14%;
  color: var(--paper);
}

.product-content {
  position: relative;
  z-index: 1;
}

.product-card {
  margin-top: clamp(3rem, 8vw, 8rem);
  padding: clamp(1.5rem, 3vw, 3rem);
  background: rgba(240, 239, 233, 0.92);
  border-radius: var(--radius);
  box-shadow: 0 2rem 5rem rgba(9, 9, 9, 0.12);
}

.product h2 {
  font-size: clamp(3rem, 5.8vw, 6.5rem);
  line-height: 0.88;
}

.product-card .text-stack {
  margin-top: clamp(2rem, 4vw, 4rem);
  max-width: 48rem;
}

.product-meta {
  grid-column: 1 / -1;
}

.audience-grid {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(18rem, 1.1fr);
  gap: clamp(3rem, 8vw, 9rem);
  margin-top: clamp(4rem, 8vw, 8rem);
}

.audience h2 {
  font-size: clamp(3.6rem, 7.6vw, 9rem);
  line-height: 0.84;
}

.audience-list {
  display: grid;
  gap: 1rem;
}

.audience-list article {
  min-height: 9rem;
  padding: clamp(1.2rem, 2vw, 2rem);
  display: flex;
  align-items: flex-end;
  border: 1px solid var(--line-light);
  border-radius: var(--radius);
  background: rgba(255, 255, 255, 0.025);
}

.audience-list p {
  max-width: 35rem;
  font-size: clamp(1.25rem, 2.3vw, 2.5rem);
  line-height: 1;
  letter-spacing: -0.04em;
}

.shop {
  min-height: 105svh;
  padding-block: clamp(7rem, 12vw, 12rem);
  overflow: hidden;
}

.shop-glow {
  position: absolute;
  width: min(80vw, 70rem);
  aspect-ratio: 1;
  left: 50%;
  top: 58%;
  translate: -50% -50%;
  border-radius: 50%;
  background: var(--accent);
  box-shadow: 0 0 10rem rgba(169, 219, 24, 0.25);
}

.shop-inner {
  position: relative;
  z-index: 1;
  width: min(100%, 72rem);
  margin: clamp(5rem, 9vw, 9rem) auto 0;
  text-align: center;
}

.shop h2 {
  font-size: clamp(4.8rem, 12vw, 12rem);
  line-height: 0.74;
}

.shop-intro {
  width: min(100%, 38rem);
  margin: clamp(2rem, 4vw, 3rem) auto;
  font-size: clamp(1.15rem, 2vw, 2rem);
  line-height: 1.1;
  letter-spacing: -0.04em;
}

.shop-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 1px;
  margin: 0 auto 2rem;
  border: 1px solid var(--line-dark);
  background: var(--line-dark);
  text-align: left;
}

.shop-grid article {
  padding: clamp(1.25rem, 2.5vw, 2.5rem);
  background: rgba(240, 239, 233, 0.88);
}

.shop-grid h3 {
  margin-bottom: 1.5rem;
  font-size: clamp(1.5rem, 2.5vw, 2.7rem);
  line-height: 0.94;
}

.shop-grid p {
  font-size: 0.95rem;
  line-height: 1.45;
}

.button {
  padding: 1rem 1.35rem;
  background: var(--ink);
  color: var(--paper);
}

.button:hover,
.button:focus-visible {
  transform: translateY(-3px);
  background: #232323;
}

.renewal {
  background: var(--ink);
  color: var(--paper);
}

.renewal-panel {
  margin-top: clamp(4rem, 8vw, 8rem);
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(18rem, 0.85fr);
  gap: clamp(3rem, 8vw, 8rem);
  padding: clamp(1.5rem, 4vw, 4rem);
  border: 1px solid var(--line-light);
  border-radius: var(--radius);
  background:
    radial-gradient(circle at 100% 0%, rgba(169, 219, 24, 0.18), transparent 28%),
    #111;
}

.eyebrow {
  margin-bottom: 1.5rem;
  color: var(--accent);
  font: 500 0.72rem/1 var(--mono);
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.renewal h2 {
  font-size: clamp(3.6rem, 7.2vw, 8.5rem);
  line-height: 0.84;
}

.renewal-copy {
  align-self: end;
}

.renewal-brand {
  grid-column: 1 / -1;
  margin-top: clamp(2rem, 4vw, 4rem);
  padding-top: 1.5rem;
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  gap: 2rem;
  border-top: 1px solid var(--line-light);
}

.renewal-brand strong {
  font-size: clamp(2.7rem, 7vw, 8rem);
  line-height: 0.8;
  letter-spacing: -0.08em;
}

.renewal-brand span {
  max-width: 18rem;
  text-align: right;
  font-size: clamp(1rem, 1.6vw, 1.5rem);
  line-height: 1.1;
}

footer {
  padding: clamp(2rem, 4vw, 4rem) var(--page-x);
  display: flex;
  justify-content: center;
  background: var(--accent);
  color: var(--ink);
}

.footer-links {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  align-items: center;
  gap: 1rem 1.5rem;
  font-size: 0.85rem;
}

.footer-links a {
  display: inline-flex;
  align-items: center;
  gap: 0.4rem;
  opacity: 0.82;
}

.footer-links a:hover,
.footer-links a:focus-visible {
  opacity: 1;
}

.instagram-link svg {
  width: 1rem;
  height: 1rem;
  fill: none;
  stroke: currentColor;
  stroke-width: 1.7;
}

@media (max-width: 980px) {
  .hero {
    grid-template-columns: 1fr;
    grid-template-rows: auto auto auto;
    min-height: auto;
    padding-top: 8.5rem;
  }

  .hero-copy {
    max-width: 45rem;
  }

  .hero h1 {
    font-size: clamp(4.5rem, 15vw, 8rem);
  }

  .hero-media {
    height: auto;
    aspect-ratio: 16 / 10;
  }

  .moments-layout,
  .audience-grid,
  .renewal-panel {
    grid-template-columns: 1fr;
  }

   .product {
    grid-template-columns: minmax(0, 1fr);
    min-height: auto;
    overflow: hidden;
  }

  /* Nummer 03 + Produkt über die komplette Breite */
  .product-meta {
    grid-column: 1;
    width: 100%;
    min-width: 0;
  }

  /* BOOM PLANET wird nicht mehr unten abgeschnitten */
  .product-pattern {
    width: 100%;
    height: auto;
    min-height: 18rem;
    padding-block: 2rem;
    overflow: visible;
    transform: rotate(-7deg) translateX(2%);
  }

  /* Verhindert, dass der Inhalt rechts aus dem Handy läuft */
  .product-content {
    width: 100%;
    min-width: 0;
    margin-top: 0;
  }

  .product-card {
    width: 100%;
    max-width: 100%;
    min-width: 0;
    margin-top: 1rem;
  }

  .product-card h2,
  .product-card p {
    max-width: 100%;
    overflow-wrap: break-word;
  }

  .renewal-brand {
    grid-column: auto;
  }
}

@media (max-width: 680px) {
  :root {
    --page-x: 1rem;
    --section-y: 5.5rem;
  }

  .site-header {
    height: 4.25rem;
  }

  .header-cta {
    padding: 0.72rem 0.85rem;
  }

  .header-cta-long {
    display: none;
  }

  .header-cta-short {
    display: inline;
  }

  .hero {
    padding-top: 7rem;
    gap: 2rem;
  }

  .hero::after {
    width: 34rem;
    left: -19rem;
    top: -15rem;
  }

  .hero h1 {
    font-size: clamp(4rem, 21vw, 6.2rem);
    line-height: 0.8;
  }

  .hero-lead {
    margin-top: 1.25rem;
    font-size: 1.12rem;
  }

  .hero-media {
    aspect-ratio: 4 / 5;
  }

  .moments h2,
  .audience h2,
  .renewal h2 {
    font-size: clamp(3rem, 14vw, 4.8rem);
  }

  .moments-statement {
    font-size: clamp(2.8rem, 13vw, 4.5rem);
    text-align: left;
  }

  .product-pattern {
    height: 10rem;
    font-size: clamp(3.8rem, 18vw, 5.3rem);
  }

  .product-content {
    margin-top: -2.5rem;
  }

  .product-card {
    padding: 1.25rem;
  }

  .product h2 {
    font-size: clamp(2.7rem, 12.5vw, 4.2rem);
  }

  .audience-list article {
    min-height: 7rem;
  }

  .audience-list p {
    font-size: clamp(1.2rem, 6vw, 1.8rem);
  }

  .shop h2 {
    font-size: clamp(4rem, 20vw, 6rem);
  }

  .shop-grid {
    grid-template-columns: 1fr;
  }

  .renewal-brand {
    align-items: flex-start;
    flex-direction: column;
  }

  .renewal-brand span {
    text-align: left;
  }

  .footer-links {
    flex-direction: column;
  }
}

@media (max-width: 380px) {
  .brand {
    width: 5.5rem;
  }

  .header-cta {
    font-size: 0.6rem;
  }

  .hero h1 {
    font-size: 3.65rem;
  }
}

@media (prefers-reduced-motion: reduce) {
  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    transition-duration: 0.001ms !important;
    animation-duration: 0.001ms !important;
    animation-iteration-count: 1 !important;
  }
}